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How to Sell Your Home During the Winter Season

Bret Chance

Integrity, hard work, do the right thing, problem-solving, professionalism, driven, teacher. Those are words that describe Bret Chance...

Integrity, hard work, do the right thing, problem-solving, professionalism, driven, teacher. Those are words that describe Bret Chance...

Jan 7 3 minutes read

Selling in the Winter?

If you’ve been contemplating whether you should list your home now or wait we've made a list of 4 things that will help you sell your home before the weather warms up!

Put Your Best Foot Forward Online

As Dave Ramsey says, “the internet has no seasons.” Since most people would rather be cozied up on the couch in the winter and virtual showings are the first step for most buyers right now, making sure your home has a good online presence is very important. Most buyers will start their search online before in person. In fact, according to NAR the share of home buyers who used the internet to search for a home increased to an all-time high of 97% this year. 

Leveraging the power of high-quality photography, virtual walk-through tours, and videos has never been so important but when you pair it with cold weather and snow it becomes vital. 

Our Marketing Sells Homes

View our most recent video walk-through tour. This house had multiple offers and sold quickly for above asking price. We also negotiated a longer stay for the Sellers until their new build was completed - so they avoided two moves.

Be Flexible in Showing Methods

Offering a virtual tour option for your home is vital in today's world so don't be surprised if you're getting a lot of showings over FaceTime or Zoom - that doesn't mean a buyer is any less serious. 

Work With What You Have

When the sun sets at 5 PM and your beautiful lawn is brown with leafless trees, it’s a lot harder to show off your home’s exterior. Make sure that your lights around the house, as well as year-round outdoor lighting, are all set up and turned on when the sun goes down. If you took advantage of the warm weather this summer by making some improvements to your curb appeal make sure to disclose those upgrades to us as we'll make sure that any potential buyers are aware of upgrades being made around the house.

Keep the Market in Mind

Because of the low inventory of homes for sale and crazy low interest rates, buyers aren't waiting until Spring to buy a home. There is demand for homes NOW. While many people will wait until Spring to put their home up for sale, you'll have less competition and more bargaining power.

Whether you’re ready now or would rather wait, let's talk about your plans.

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